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 SEO Management |
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SEO Management:
Our Internet Search Engine affiliations enable us to gain real time
marketing information, allowing us to promote you to your strategic
market. Access to this sort of information together with our wealth of
expereince puts our clients leagues above their competitors
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Your
website's search engine position is crucial to your bottom
line. If search engines aren't finding you, neither are
prospects. SEO strategy is not just meta tags and page size,
it's keeping up with the search engines and providing real
content. NetBaldwin will work with you to determine the best
combination of strategies to achieve the best rankings AND
real results.
SEO always includes:
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Key Word
and Phrase Analysis
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Evaluation
of Customers
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Evaluation
of Competition
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Evaluation
of Paid Advertising Opportunity
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Evaluation
of Current Site
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Search Term
Development
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Baseline
Report Development
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Optimization of Website
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Submission
to Search Engines
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Track
Results (weekly position reports)
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Modification Based on Results
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Account
Managers:
Dedicated account managers work with your business on an
ongoing basis, identifying search engine marketing
opportunities based upon continuous online search engine
research. Online Statistical information and support allows
your business the opportunity to make informed marketing
decisions.
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Pay Per Click Advertising - Search Engine Campaign
Management
Online advertising campaign management can become much more
effective - and complex - with the
introduction of pay per click (PPC) search engine services.
Known as sponsored listings, paid
placement, and simply "PPC ads," pay per click listings
through services such as Overture and
Google Adwords offer a way to buy your way to the top of
search results for any term you wish.
With proper management and a clear focus, pay per click
services offer some of the most well
targeted, far-reaching, and economical advertising on the
Internet.
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Pay per
click advertising works through a bidding process, and ads
appear prominently on the
results pages of search engines such as Google, MSN, and
Yahoo. The highest bidder for a
particular word or phrase receives top placement, and
depending on the engine, the top three to
five bidders generally achieve placement on the first page
of search results. |
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Unlike
with banner advertising campaigns, the cost structure of
pay per click is action-driven.
Each time a user clicks your ad, the pay per click engine
deducts the amount of your current bid
from your account. Compared to impression-based campaigns,
pay per click offers a high level of
assurance that your campaign is reaching the proper
target. |
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Pay per
click campaigns, however, are not perfect. Without
constant monitoring, you sometimes risk incurring
advertising costs that can spiral out of control, focusing
on terms that don't convert
well for your product or services, or falling off the
radar during a bidding war. |
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Read more
about PPC Management and Engines, Intrapromote's specific
PPC Strategy, or see the
benefits of mixing natural SEO and PPC components in one
campaign - a concept we call Synergy of Search. |
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We also
invite you to find out more about our services, contact us
to see examples of client
results, or request a proposal to learn how Intrapromote
can design and execute a Search Engine
Marketing strategy with a quantifiable return on
investment. |
Related Link
: Pay Per Click |
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